Imengo is a Supply Chain Strategy and Execution firm Imengo helps to transform your Supply Chain Operations Imengo executes projects in the Procurement, Manufacturing and Logistics area
Imengo is a Supply Chain Strategy and Execution firm Imengo helps to transform your Supply Chain Operations Imengo executes projects in the Procurement, Manufacturing and Logistics area
Imengo is a Supply Chain Strategy and Execution firm Imengo helps to transform your Supply Chain Operations Imengo executes projects in the Procurement, Manufacturing and Logistics area
Imengo is a Supply Chain Strategy and Execution firm Imengo helps to transform your Supply Chain Operations Imengo executes projects in the Procurement, Manufacturing and Logistics area

Car Blog (1) – 101%

The Automotive Industy.

Always has been a benchmark and example for lots of other industries because of it’s characteristics:

  • global
  • competitive
  • branding
  • time to market
  • product life cycle
  • innovation and co-creation
  • lean

you name it.

Another characteristic of the industry is that it seems to be dominated by men. In general men want bigger, faster. Darwin at work.

The car as the mirror of mankind. Cars have become an important benchmark for a person’s success in life. Whether he or she lives in LA, London, Shanghai or Mumbay. The car as an economic thermometer. A step on the evolutionary ladder of our species on this planet.

Mobility has become a crucial part of our existence as we cannot survive in todays world without it. Around 1900 a person living in Western Europe travelled around 8 kilometers every year. Now that is 30,000 kilometer excluding air travel! And because of that, we have build an entire global industry to support al these mobility needs.

The ratrace has come to a halt during the economic crisis the world suffered in 2008.  And then a strange thing happened: this global, lean, competitive industry with their great brands and innovative products, completely collapsed! The mirror was shattered.

But instead of buying a new mirror, learn from our mistakes and move on, what did we do? We tried desparetely to collect the broken pieces and glue them all back together. At an enormous cost for society and it’s tax paying citizens. We simply can not and do not accept that our symbols of welfare and percieved happiness would be destroyed. Politicians convinced us all that our national treasures need to be preserved at any cost. And we all agreed. Even the entire anti-globalist movement.

In the single calendar year 2009, from January 1st until December 31st, the sharevalue of the combined global Automotive Industry increased with 101%. The biggest increase of any global Industry during 2009.

My conclusion? The laws of Evolution are much more powerful than the laws of Economics.

Gerard Ekhart

Trend watcher Automotive

February 2010

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